AI in Action: Digital and CX Leaders Explore Real-World Impact in Sydney

The Brief
As part of their go-to-market strategy, Pendula engaged Clutch to bring together a curated group of marketing, product, and digital executives from high-value accounts. The objective: facilitate a meaningful conversation on the practical realities of implementing AI across the customer experience, beyond the hype and theory.

The Work
Clutch worked with Pendula to shape a roundtable designed for candid peer exchange, focused on the strategic and operational implications of AI in customer engagement. Hosted at Quay, one of Sydney’s premier venues, the session created space for digital leaders to share what’s working, what’s not, and what’s next.

The Outcome
Sydney Roundtable: 15 senior leaders attended from 100% target accounts, including Canva, Mable, Woolworths, Nine, Westpac, Service NSW, and Mosh.

Event Highlights
Key discussion points included:

• The Role of AI Agents in Digital and CX Strategy
  Leaders explored how automation and AI agents are transforming everything from customer service to operational workflows—and how to ensure alignment with CX goals.
  
  
• AI vs. Human Decision-Making
  The group debated where AI should drive efficiency and where human judgment still adds critical value—especially in high-trust or sensitive experiences.
  
  
• Scaling AI Across the Enterprise
  Attendees shared how they’re managing adoption, proving ROI, and navigating internal barriers to enterprise-wide AI transformation.
  
  

Conclusion
Clutch and Pendula delivered a powerful, peer-led experience that brought clarity to a rapidly evolving space. By focusing on practical insights over hype, this roundtable helped digital leaders better understand how to scale AI in ways that serve both business objectives and customer needs.