Beyond Clicks: Digital Leaders Reframe Personalisation for Business Impact

The Brief
As part of their strategy to engage senior digital decision-makers, Optimizely partnered with Clutch to convene a targeted discussion around the future of personalisation. The goal was to move beyond surface-level metrics and explore how leading organisations are aligning personalisation efforts with long-term growth and value.

The Work
Clutch collaborated with Optimizely to design a peer-led roundtable experience focused on real-world strategies and challenges. The session brought together digital leaders at Quay in Sydney to share how they’re overcoming attribution gaps, aligning metrics with business outcomes, and leveraging AI to close the loop between personalisation and performance.

The Outcome
Sydney Roundtable: 16 attendees from key target accounts, including REA Group, Suncorp, Domain, Colonial First State, Teachers Mutual Bank, and Torrens University.

Event Highlights
Key discussion points included:

• Shifting Focus from Vanity Metrics to Business Value
  Leaders discussed how to reframe measurement strategies around retention, pipeline, and revenue—not just clicks or open rates.
  
  
• Aligning Personalisation with Long-Term Goals
  Attendees shared how their teams are balancing short-term gains with sustained impact on customer satisfaction and business growth.
  
  
• Embracing Technology to Overcome Measurement Gaps
  The conversation explored how AI and advanced analytics can help attribute personalisation’s downstream impact more accurately and consistently.
  

Conclusion
This roundtable demonstrated how Clutch and Optimizely create space for strategic, forward-looking conversations among senior leaders. By centring the discussion on value-driven personalisation and measurement, the session helped deepen relationships with key accounts and reinforced Optimizely’s role as a partner in delivering measurable growth.