Digital Experience Melbourne 2024

Audience

The 162 strong audience included:

• Chiefs and General Managers from Chemist Warehouse, Dan Murphys and Junior Adventures Group 
• Heads from Accent Group, Transurban, David Jones, Mecca, Spotlight Retail Group and more
• Senior managers from Canva, NAB, Mecca, CBA and more

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The Agenda

The event begins with a keynote by Kanika Bhatia, Digital Content Strategy Chapter Head at ANZ, discussing how first-party and zero-party data are reshaping personalised digital experiences in the absence of third-party cookies. She emphasized the importance of transparent and ethical data collection, the role of AI like GPT-4, and integrated MarTech stacks in creating dynamic, user-centric content while maintaining user trust.

Following this, a panel featuring Ash Mehta from Hairhouse, Joe Shaw from L'Oréal, and Melissa LeGuier from David Jones explores crafting seamless customer journeys across omnichannel touchpoints. They delve into strategies for integrating digital and physical channels, leveraging data and AI to tailor customer interactions, and best practices for overcoming challenges in omnichannel design.

After a morning break, the "Payments Made Pretty" panel with Andrew Kaing of Canva and Lachlan Fergus of Adyen discusses how innovative payment solutions enhance customer experiences. The subsequent panel on "Navigating Web3 in Brand Strategies" features experts who examine integrating Web3 elements like blockchain, NFTs, and decentralised systems into brand strategies, highlighting the potential for unique customer experiences and the importance of ethical practices.

Attendees then participate in roundtable discussions on topics such as seamless payment strategies, AI innovation in customer experience, building digital trust, evolving e-commerce, and designing personalised content.

In the afternoon, a panel with Daniel Palmer of Relevance AI and Valdim Mustafa of Australia Post focuses on "The Future of AI in Customer and Digital Experience." They discuss leveraging generative AI for engaging content, best practices for implementing AI in customer platforms, and how AI is revolutionising work processes to enhance human efficiency.

The event concludes with a keynote by Ally Tutkaluk, a digital specialist from Lives Lived Well, addressing the challenge of digital overload. She offers strategies for crafting accessible, human-centric digital experiences, emphasising inclusive design principles and self-care practices for digital practitioners to create value without overwhelming users.

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Speakers Included:

• Kanika Bhatia, Digital Content Strategy Chapter Head, ANZ
• Ash Mehta, Head of Digital & Technology, Hairhouse
• Joe Shaw, Head of B2B eCommerce, L'Oreal
• Melissa LeGuier, Head of Delivery Omnichannel & Data, David Jones
• Andrew Kaing, Senior Product Manager, Canva
• Lachlan Fergus, Enterprise Sales Manager AN/Z, Adyen
• Valerio Veo, Digital Leader & Web3 Advocate, Media Industry
• Peter Davis, Co-Founder and CEO, One Future Football
• Jaimi Farrey, Senior Loyalty & Personalisation Manager, Hospitality & Restaurant Industry
• Daniel Palmer, Co-Founder & Product Lead, Relevance AI
• Valdim Mustafa, Head of Digital Sending Services, Australia Post
• Ally Tutkaluk, Digital Specialist, Lives Lived Well

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Sponsors Included:

Adyen

Dailymotion

Contentsquare

NCS

Google Cloud
Amplitude

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Summary

This summit was particularly significant for the contemporary and future Australian business and government landscape because it addressed the critical role of digital experiences in a rapidly digitising world. As consumers increasingly interact with brands and services online, the quality of these digital platforms directly influences customer loyalty and competitive advantage. The insights and innovative approaches shared at the summit are expected to shape digital strategies across various sectors, fostering a more connected and customer-centric approach in Australian businesses and government services.

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Testimonials

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• Speakers were fantastic
• I  obtained something relevant from each session. Brought back to the business key components to be able to use, learn from, or tweak to suit our business needs
• Really interesting topics

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