Thursday, April 3, 2025
Executive Roundtable

Leading the Shift: Sales Leaders Discuss AI’s Role in GTM Transformation

Clutch partnered with Seismic to host an exclusive roundtable at Shell House in Sydney, bringing together senior sales and revenue leaders to explore how AI is reshaping go-to-market strategies—and what it really takes to lead change across modern sales organisations.

Leading the Shift: Sales Leaders Discuss AI’s Role in GTM Transformation
Leading the Shift: Sales Leaders Discuss AI’s Role in GTM Transformation

The Brief
As part of their engagement with senior commercial leaders, Seismic partnered with Clutch to convene a peer-led roundtable focused on AI’s growing impact on sales and revenue operations. The objective was to foster an open discussion around overcoming resistance, embedding data-first practices, and enabling more predictive, AI-powered GTM strategies.

The Work
Held at Shell House, the roundtable brought together CROs, Heads of Sales, and Revenue Operations leaders for a private, candid conversation. The format encouraged honest insights into the challenges and opportunities of leading AI transformation inside ambitious, high-growth teams.

The Outcome
Sydney Roundtable: 15 senior sales and revenue leaders attended from top organisations including Canva, Airwallex, Domain, SafetyCulture, Siteminder, and Elmo Software.

Event Highlights
Key discussion points included:

  • Overcoming AI Resistance
     Leaders explored how to break through organisational inertia, dismantle silos, and shift culture to support smarter adoption of AI in sales.

  • AI-Powered GTM Strategies
     The group shared real examples of how AI is influencing forecasting, customer insights, pipeline acceleration, and buyer engagement.

  • Leading AI Transformation
     The conversation focused on the evolving role of CROs and revenue leaders in driving a tech-enabled, insight-driven sales culture.

Conclusion
This roundtable demonstrated Clutch and Seismic’s shared ability to create meaningful peer conversations around one of the most pressing shifts in revenue strategy. By keeping the discussion grounded in lived experience, the session helped leaders walk away with clearer priorities, stronger connections, and a better understanding of where to focus next.