PayApps Construction Commercial Leaders Roadshow

The Brief:

PayApps approached us looking for a highly effective way to connect with new prospects in three of their smaller geographical markets. The target audience covered Commercial Directors & Financial Leaders within the construction industry who would be looking to streamline their payments processes.

The Work:

To help with not only filling the rooms with the right audience, but to also ensure that the PayApps brand is synonymous with thought-leadership in the Construction Industry, the chosen topic was Building Resilience in Construction - something at the front of the entire industries mind in 2023 as firms continue to fail or be extremely threatened by the challenging economic conditions.

The Enhancements:

PayApps wanted to maximise their investment on this campaign, so we helped them with the following:

• Organised for Construction Industry Podcast Hosts to moderate each Roundtable
• Shot a number of videos at each event to create a library of evergreen content for digital marketing
• Donations to Construction Industry Charities on behalf of each person that attended

These three additions to the campaign elevated the Roundtable campaign, maximising the cut-through and audience sentiment.

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The Outcome:

These campaigns were extremely successful, with 20 guests joining in Brisbane, 21 guests joining in Melbourne and 21 guests ready to join us in Auckland in early 2024.

86% of guests across the campaign were target accounts, generating multiple opportunities in each location. Not only that, but 100% of the guests that attended rated the event 5/5 stars, with many requesting invites for the next editions!  

Event In Review:

Here’s a snapshot of some of the topics that were covered on the day:

• Explore the meaning of resilience and why it holds importance for the industry today
• Discuss the most significant challenges and disruptions being faced in construction
• Examine the four pillars of a resilient construction business including strong financials, solid relationships, highly efficient processes and engaged talent.

Check out one of the event websites here.