PayApps Construction Commercial Leaders Roadshow
PayApps engaged Clutch for their first-ever Roundtable campaign for 3 events in Brisbane, Melbourne and Auckland.

The Brief:
PayApps approached us looking for a highly effective way to connect with new prospects in three of their smaller geographical markets. The target audience covered Commercial Directors & Financial Leaders within the construction industry who would be looking to streamline their payments processes.
The Work:

To help with not only filling the rooms with the right audience, but to also ensure that the PayApps brand is synonymous with thought-leadership in the Construction Industry, the chosen topic was Building Resilience in Construction - something at the front of the entire industries mind in 2023 as firms continue to fail or be extremely threatened by the challenging economic conditions.
The Enhancements:
PayApps wanted to maximise their investment on this campaign, so we helped them with the following:
- Organised for Construction Industry Podcast Hosts to moderate each Roundtable
- Shot a number of videos at each event to create a library of evergreen content for digital marketing
- Donations to Construction Industry Charities on behalf of each person that attended
These three additions to the campaign elevated the Roundtable campaign, maximising the cut-through and audience sentiment.
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The Outcome:
These campaigns were extremely successful, with 20 guests joining in Brisbane, 21 guests joining in Melbourne and 21 guests ready to join us in Auckland in early 2024.
86% of guests across the campaign were target accounts, generating multiple opportunities in each location. Not only that, but 100% of the guests that attended rated the event 5/5 stars, with many requesting invites for the next editions!
Event In Review:
Here’s a snapshot of some of the topics that were covered on the day:
- Explore the meaning of resilience and why it holds importance for the industry today
- Discuss the most significant challenges and disruptions being faced in construction
- Examine the four pillars of a resilient construction business including strong financials, solid relationships, highly efficient processes and engaged talent.
Check out one of the event websites here.