Scaling Credibility: FSI Marketing Leaders Unite in Sydney for a Deep Dive on Content Strategy

The Brief
As part of their strategic engagement with financial services institutions, ON24 partnered with Clutch to convene a roundtable of senior marketers navigating the complexity of long sales cycles, regulatory content, and high-value audiences. The goal: enable a peer-led conversation about scaling thought leadership, not just content output.

The Work
Clutch designed an exclusive experience tailored for marketing decision-makers in the FSI sector. The roundtable at Aria created a space for leaders to share best practices around building trust, driving engagement, and proving the impact of digital content with limited internal bandwidth.

The Outcome
Sydney Roundtable: 17 attendees from 100% target accounts, including Colonial First State, Dexus, BT, MLC Life Insurance, and Insignia Financial.

Event Highlights
Key discussion points included:

• Expert-Led at Scale
  Leaders shared how they’re enabling subject matter experts to contribute to content programs without overwhelming them—and where AI can lend a hand.
  
  
• Choosing the Right Format & Channels
  The group explored what resonates with different FSI audiences, from institutional investors to financial advisers—balancing depth with accessibility.
  
  
• Scaling Without Losing Depth
  Attendees discussed how to maintain credibility while increasing content velocity through automation, modular formats, and smart repurposing.
  
  
• Measuring & Demonstrating Impact
  With long buying cycles and multiple touchpoints, marketers exchanged ideas on how to prove content is driving meaningful engagement—not just clicks.
  
  

Conclusion
This roundtable showcased Clutch and ON24’s shared ability to create peer-led conversations that get beyond surface-level tactics. By focusing on the unique pressures facing FSI marketers, the event delivered high relevance, fresh perspectives, and strengthened relationships with key accounts.