Sydney Digital Experience Summit 2024

Audience

The 138 strong audience included:

• Chiefs from iCare NSW, Discovery Parks, Transport for NSW and more
• General Managers from Alquemie Group, Tabcorp, Tourism Australia and more
• Heads from Rugby Australia, Greencross, News Corp and many more

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The Agenda

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The event begins with an opening keynote by Tim Armstrong, Director of Data, Technology, and Product at Nova Entertainment. He uncovers the five most commonly missed opportunities in digital experiences, focusing on overcoming challenges in Martech utilisation. His insights set the tone for maximizing technology integration, enhancing personalisation through advanced analytics, streamlining user journeys, addressing accessibility gaps, and optimizing content delivery across various digital channels.

Following the keynote, a panel featuring experts from EHP Labs—Marketing & eCommerce Manager Matt Paterson and Head of Innovation & Technology Brendan Ridge—alongside Nick Hale, a consultant specialising in data connectivity and AI predictions, delves into strategies that have propelled EHP Labs to global success. They discuss navigating resourcing challenges and meeting evolving customer needs in a competitive market.

The morning continues with a panel titled "Speeding to the Future of Digital Experiences," where industry leaders explore how emerging trends like AI, personalisation, UX, and design will redefine our interaction with technology on both personal and societal levels. They examine which technologies and methodologies will have the most significant impact by 2025 and address major challenges that must be overcome in this new digital era.

After a networking break, attendees engage in an interactive activity tackling real-world scenarios to create dynamic digital experiences, fostering collaboration and practical problem-solving. This is followed by a session with Ben Damon, Sales Director at Braze, who presents strategies for driving efficiencies with integrated tech solutions to streamline marketing efforts, reduce costs, and enhance competitive edge.

A panel featuring leaders like Kurt Brissett from Transport for NSW and Michael Ristuccia from Tabcorp dives into the technology powering exceptional digital experiences. They discuss emerging omnichannel developments, modern architecture strategies, scalable platforms, and AI trends in technology development.

In the afternoon, a panel on "Personal Touch: Redefining User Experience Design for the Modern Consumer" examines how personalisation is reshaping UX design, shifting consumer expectations, and the challenges of maintaining privacy and trust. The event concludes with "The Great Debate" on the role of AI in enhancing versus replacing human creativity in digital experiences. Experts engage in a thought-provoking discussion on whether AI can replicate human creativity, its impact on job displacement in creative industries, the authenticity of AI-generated content, and the ethical guidelines that should govern AI in creative processes.

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Speakers Included:

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• Kurt Brissett, Chief Technology and Innovation Officer, Transport for NSW
• Michael Ristuccia, General Manager Customer Technology, Tabcorp
• Tim Armstrong, Director - Data, Technology and Product, Nova Entertainment
• James Peck, Chief Product & Technology Officer, Love to Dream
• Brendan Ridge, Head of Innovation & Technology, EHP Labs
• Sven Lindell, Consulting Chief Marketing and Digital Officer, 4WD Supacentre 
• Anna Bohler, Head of Digital Experience, Big Red Group
• Patrick Tam, Head of Digital Experience Design, Westpac 
• Nicole Shepherd, Customer Experience Product Lead, Big W
• Adina Tudor, Former General Manager Surfstitch, Alquemie Group
• Matt Paterson, Marketing & eCommerce Manager, EHP Labs
• Kevin Wilkins, Experience Chapter Lead (UX), CBA
• Dan Palmer, Co-Founder, Relevance.ai
• Olivia Romani, Former UX Researcher, The University of Melbourne

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Sponsors Included:

Insider

Braze

AB Tasty

Adyen

Liferay

Dialpad

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Summary

This conference was particularly significant for the contemporary and future Australian business and government landscape because it addressed the critical role of digital experiences in a rapidly digitising economy. 

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As consumers increasingly interact with brands and services online, the quality of these digital platforms directly influences customer satisfaction and competitive advantage. The insights and innovative approaches shared at the conference are expected to shape digital strategies across various sectors, fostering a more connected, customer-centric approach in Australian businesses and government services.

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Testimonials

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Very useful and insightful

Very insightful, I enjoyed the day

I liked the round table discussion sessions, however my group was particularly quiet

I liked the energy in the presentations

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